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About Us

FBF was founded out of compassion for the human spirit and unconditional love.

For Bare Feet, LLC., branded and marketed as FBF, is a leading manufacturer and retailer of licensed and novelty socks. FBF began in 1984 when Sharon Rivenbark opened a retail store with one knitting machine for her son, who was diagnosed with a brain tumor.

Through hard work and determination, FBF grew into a dominant sock manufacturer with licenses for the NFL, NBA, NHL, Colleges, Hershey, Just Born, and many others.

The FBF corporate headquarters and factory in Martinsville, Indiana; as well as other locations, knits high-quality socks, headbands, wristbands, scarves and other items sold by retailers internationally. FBF operates 10 of its own retail stores and offers factory tours out of its state-of-the-art manufacturing facility in Martinsville, Indiana.

FBF became a Taglich Brothers Private Equity company in December 2018 and continues to grow and develop the business.

Mission Statement

Connecting people with their passion through sustainable products that allow expression of individuality which are delivered responsibly, ethically and with the highest standards while providing value, performance, and lifestyle.

Working together, we provide a creative environment for team members, customers, and partners that fosters personal, professional and social growth resulting in partnerships that open doors for success.

Tours are available to groups of 20 or more which include a visit to the expansive FBF Factory store. For more information or to book a tour email us at

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