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FBF Booth at Super Bowl LIII

FBF Originals Returns to Super Bowl’s NFL Experience with Unique Product Offerings

It is easy for fans to get starry-eyed at the Super Bowl where there is so much to see and do. But a Martinsville, Indiana company knows well that National Football League enthusiasts in Atlanta for Super Bowl LIII will also cast stares downward at one’s feet.

For the second year in a row, FBF Originals, a leading manufacturer and retailer of custom, fashion and officially licensed socks is exclusively selling unique Super Bowl socks January 26-February 2 within the NFL Shop inside the Georgia World Congress Center – home of the wildly popular NFL Experience.

In addition, the ability to have made custom-decorated socks while you wait makes the FBF Originals setup a must-see experience.

“Fun, fashion footwear featuring your team, your style and your size; that combined with the most comfortable sock in the market is what we’re all about.”

Kelly Baugh, CEO of FBF Originals

Using a technique called sublimation, fans can select graphics applied directly onto the sock right in front of your eyes. The process takes just a few minutes. Fans may pick designs of the team they’re cheering for in the upcoming Super Bowl, the official Super Bowl LIII logo, and may even select their favorite player’s jersey number when designing their custom-made sock. Fans may also opt to include their name, resulting in a pair of socks that’s truly one-of-a-kind.

“Fun, fashion footwear featuring your team, your style and your size; that combined with the most comfortable sock in the market is what we’re all about,” said Kelly Baugh, CEO of FBF Originals. “As the most experienced company in our industry, we are thrilled to be able to showcase our unique products and services at the NFL’s showcase event.”

The fashion sock industry is growing, and one of the only categories where men’s sales outpace women. Sock sales in North America have increased from $5.6 billion in 2010 to $7.9 billion last year. The garment historically worn for warmth and protection continues to make a move from commodity to fashion piece.

FBF Originals is a pioneer in the licensed and fashion sock industry and has been manufacturing socks since 1984. It also operates For Bare Feet retail shops throughout the United States.