For Bare Feet, LLC, branded and marketed as FBF Originals, a leading manufacturer, distributor and retailer of licensed and novelty socks, has announced a new licensing agreement to produce and sell socks featuring denim brand Wrangler.
Wrangler is a global leader in jeanswear and casual apparel and the top-seller in the U.S. in mass market retail.
The Wrangler FBF Originals product line features more than 2-dozen styles and will be available in specialty retail stores including work apparel chains, farm and fleet suppliers, western stores, and FBF’s omnichannel retail platform of stores and e-commerce.
The sock designs are innovative and fashion forward and intended to resonate with the Wrangler customer base. A common theme are western color combinations and patterns, and logo placements that replicate the authentic look and feel of Wrangler apparel collections.
“Just as Wrangler has been doing for more than 150 years, FBF Originals is also synonymous with comfort where it counts, quality, toughness and durability,” said FBF Originals Chief Executive Officer Kelly Baugh, “and that is why we are so excited to showcase the Wrangler brand on our creative and fashion-forward socks.”